Terry Cavanagh is an iOS developer who recently submitted his cool 8-bit platformer, “Don’t Look Back,” to the App Store. To his surprise, however, the app was rejected because he chose to express a negative opinion of in-app purchases in its description.
A game about fantasy.
Don’t Look Back is a short game I made in 2009.
This is a completely free game, not “free to play”; there are no in-app purchases or any of that nonsense.
Seems innocent enough, he’s just expressing a minor gripe, but it’s not innocent in Apple’s eyes. In-app purchases account for a huge percentage of the money made on the App Store. Take a look at the highest grossing apps – the top positions are all held by free apps. As such, Apple sent Cavanagh an email that said: “Your app marketing text contains the following: ‘there are no in-app purchases or any of that nonsense.’ It would be appropriate to remove or revise this content.”
The developer admits that he believes the policy of not disparaging other apps is fair, but it seems strange that one is not allowed to express any negative opinions about in-app purchases. He wasn’t specifically bashing any other apps, just something that he thinks sucks about a lot of other apps. After Cavanagh posted the letter on Twitter, Apple approved the app, and the line it didn’t like was removed (it is not clear if it was removed and re-submitted by Cavanagh, or if Apple removed it itself.)
You can download Don’t Look Back here. Do you think it’s fair for Apple to reject an app based on something so small? Let us know in the comments.
Via: Touch Arcade