Apple’s TV ads, like all of its devices and marketing, are all pretty iconic. They normally always show simplicity at the core as well as attempting to create an easy emotional connection with the viewer. The first “thumbs” shows why the display was designed the way it was: to make it easily thumbable. “Cheers” shows off the new Panorama feature with a really sweet capture of a bunch of cute kids dressed up. “Physics” is Apple’s reality distortion field in action to full force. “How can something get bigger, and smaller?” Which video is your favorite of the three? Check them out and let us know.

“Thumbs”

“Cheese”

“Physics”