It’s no secret that Ping wasn’t exactly Apple’s greatest accomplishment. Frankly, it was a downright failure. There was no integration with established social networks like Facebook or Twitter, it wasn’t particularly easy to access, and it wasn’t engaging or entertaining in a way that social networks have to be in order to stick around.

There just wasn’t a need or want for a social aspect in iTunes beyond “liking” songs or apps, and now that Apple has figured that out, it’s putting an end to Ping. The Ping webpage has already disappeared and, with the most recent iTunes update, Apple has revealed that Ping will officially come to an end on September 30th.

Now it seems like Apple is trying to branch out iTunes once again, this time in the online radio department (think Pandora meets iTunes), so hopefully this venture fares a little better than Ping.

Via: Cult of Mac