Jony Ive breaks down the design process and the reasoning of the design in a new video posted under the iPhone 5 section of Apple’s main website. Since this process took around three years of designing, you better watch this video and admire them in all their glory.

I’m pretty excited to check them out on the 21st (although you can purchase them now), and will let you know how I feel about them and if the change is significant enough to get excited about!

What do you guys think so far? Waste of five years or a revolution in ear phone design? Let us know in the comments below!

Via: 9to5Mac