iPhone 5 scratching issues? “That is normal” states Phil Schiller, SVP of marketing

Remember when the iPhone 4 was released? Soon afterwards it became clear that if you touched or held the wrong part of the iPhone, it’d drop signal quite drastically. Labelled “Antennagate”, it even led Consumer Reports to not recommend the iPhone for the first time since the original iPhone’s launch. That didn’t halt sales, although Apple’s response certainly caused a stink in the noses of those who really suffered. The immortal line “you’re holding it wrong” essentially telling its buyers that it was their fault.

This time around we’ve had both “Mapsgate” and “Scratchgate”. The response to the Maps issue has been pretty good. “It’s new, bear with us, we will improve it.” The response to the easy-scratch nature might make you cringe a little. One of 9to5Mac’s readers got in touch directly with Apple’s SVP of marketing, Phil Schiller via email. Here’s how the conversation went down:

His explanation is hardly untrue. Painted metal will scratch. But, seemingly, it takes very little to encourage the paint to escape the clutches of the aluminum body. Some users have even reported scratches being on the phone right out of the box. I wonder what Apple’s response is to those? Now, don’t get me wrong, anyone who puts their phone loose in a bag or pocket with keys, coins or other metallic objects deserves to have their phone scratched. But, for those who just place it down on a desk and see it losing paint from that surely have a right to be upset that their $600 piece of kit is now damaged?

It’ll be interesting to see how this develops, or, if it just becomes a distant memory like almost every other Apple-gate.

Via: 9to5Mac

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  • RaduTanasescu

    This is one reason to buy the white iPhone 5. It’s quite possible that with the black one just putting a hard case on it could scratch it.

  • PedroCst

    You mean you pay for a $600 phone, it scratches, and the answer you get is “it’s normal”??!
    Well, that’s an answer that deserves a link open: http://desmond.imageshack.us/Himg593/scaled.php?server=593&filename=23330060.jpg&res=landing

  • JanisVaivars

    It’s 600 dollars for you, 500 pounds (800 dollars) for us. So how should we feel?

  • DJAirozo

    I’ve had my phone since day one. Hasn’t been in a case because it is too beautiful to hide. No scratches. Take care of your stuff people! That’s like me scratching my car and taking it back to the dealer and expecting a refund.