Remember when the iPhone 4 was released? Soon afterwards it became clear that if you touched or held the wrong part of the iPhone, it’d drop signal quite drastically. Labelled “Antennagate”, it even led Consumer Reports to not recommend the iPhone for the first time since the original iPhone’s launch. That didn’t halt sales, although Apple’s response certainly caused a stink in the noses of those who really suffered. The immortal line “you’re holding it wrong” essentially telling its buyers that it was their fault.
This time around we’ve had both “Mapsgate” and “Scratchgate”. The response to the Maps issue has been pretty good. “It’s new, bear with us, we will improve it.” The response to the easy-scratch nature might make you cringe a little. One of 9to5Mac’s readers got in touch directly with Apple’s SVP of marketing, Phil Schiller via email. Here’s how the conversation went down:
His explanation is hardly untrue. Painted metal will scratch. But, seemingly, it takes very little to encourage the paint to escape the clutches of the aluminum body. Some users have even reported scratches being on the phone right out of the box. I wonder what Apple’s response is to those? Now, don’t get me wrong, anyone who puts their phone loose in a bag or pocket with keys, coins or other metallic objects deserves to have their phone scratched. But, for those who just place it down on a desk and see it losing paint from that surely have a right to be upset that their $600 piece of kit is now damaged?
It’ll be interesting to see how this develops, or, if it just becomes a distant memory like almost every other Apple-gate.