First off, got to thank the Apple fans over at CultofMac for digging this video up. We love our iDevices, but Apple’s launch events are as iconic and unique as the devices themselves. The chiefs normally taking the staged are well-versed in Steve Jobs’ lingo. Phrases like “first time ever”, “magical” and “boy have we patented it!” Check the video above for every single superlative ever used to describe an iPhone during its media event.