As usual on a major product launch day, Apple’s online store has ground to a halt. Sadly, the company has replaced its trademark Sticky Note message that we’ve all come to know and love. Although, the new design and typeface is much more reminiscent of a sign you’d expect to see in a shop window. It’s nicely textured, clean, polished and changes language ever other second.

With that, we’re almost certain that Apple will be updating its iPhone lineup today, as well as the iPod range. We’re not 100% certain on exactly what we’re going to see later on at the launch event, but, you can be sure that we’ll have it covered.

Head over to our live event page for all the action as it unfolds. Kicking off at 1pm Eastern/10am Pacific/6pm BST.