Survey demonstrates consumer confusion between Samsung and Apple gadgets

As Apple called Kent Van Liere, a survey research expert, to the witness stand today in Apple and Samsung’s latest legal skirmish, us consumers got a new insight on how the Average Joe feels about the similarities between Apple and Samsung’s mobile devices. According to Liere’s surveys, 38 percent of respondents associated Samsung’s Galaxy Fascinate with Apple’s original iPhone design. What’s more, another 37 percent confused the iPhone designs with the Galaxy SII Epic 4G.

On the tablet side of things, Liere claims that he showed consumers videos with both unbranded and Samsung-branded versions of the Galaxy Tab 10.1 and 6 percent of people who viewed the video said that the branded galaxy tab could be confused with Apple’s iPad, while 19 percent of viewers stated that the unbranded version could be confused with Apple’s counterpart.

Samsung’s Attorney argued that Liere did not question the respondents about whether or not they would purchase the devices, did not let the respondents hold the devices, and did not also compare Samsung’s tablets to other top branded tablets (Motorola, LG).

I personally think that the original iPhone does not resemble the Galaxy fascinate or the Galaxy SII Epic 4G, but these numbers don’t lie. If consumers think that the devices look alike, it can’t hurt Apple’s case. Tell me what you think about all this bickering in the comments, and let me know if you think Apple, and Samsung’s devices bare any resemblance.

Via: AppleInsider.

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jeffcampbell73 5 pts

I've seen phones from both LG and HTC that look familiar but anyone would know that in stores like best buy all apple products have an area of their own with a huge apple logo. So if you can tell what device you are buying then you probably shouldn't be getting one

Jesenia Forsyth 5 pts

Apple’s original iPhone design. What’s more, another 37 percent confused the iPhone designs with the Galaxy SII Epic 4G.

Rayna Urbina 5 pts

If consumers think that the devices look alike, it can’t hurt Apple’s case. Tell me what you think about all this bickering in the comments, and let me know if you think Apple, and Samsung’s devices bare any resemblance.

phone services 22 pts

In my opinion, consumers don't buy phones just because they like their design. They buy them because of their use, and this is why for me, this design copying thing isn't very relevant.

SkyPira 35 pts

why do all the photos of the galaxy s show the app drawer? show the homescreen, WHICH DOES NOT LOOK LIKE THE IPHONE. all these images are just misleading people. there is a homescreen you know!

Ashli Ness 5 pts

The flip can’t be comfortable tucked away, it’s just there, forcing you to adjust the way you type. You can hold it back with your right hand, but it’s not pleasant.

Residentsteve 8 pts

I like apple products better I did get a sg2 when I had finished with my 3GS and found it very difficult to work you also needed to sign in for nearly everything. I took it back and got a iPhone 4, also I have 3d tv from samsung it's not great I find the remote not very good even when pointed at the tv. Also it has a annoying problem of turning itself off and back on again when watching it.

SkyPira 35 pts

 Residentsteve  then obviously your tv is defective, duh. as for your galaxy, you could simply set it to ask to save passwords. simple solution to a silly complaint.

Did Apple conduct this survey with Apple consumers? Um. The giant SAMSUNG logo on the front of any Samsung phones kinda gives it away. Yeah. There will always be similarities, but you have to be blind to not be able to tell the difference. This is just another tactic Apple is using to make everyone feel sorry for their overpriced pieces of glass. They never complained when the competition wasn't up to par. Now they are being surpassed by many companies and they are busy making up excuses. Get over it. Make a better phone.

RoyPortillo 7 pts

I like the samsung better honestly

PedroCst 9 pts

"If consumers think that the devices look alike, it can’t hurt Apple’s case."

It hurts Samsung's case though, and it shouldn't. Not that I don't like Samsung and that sort of stuff. I think the guys over Samsung are mostly jerks. However, this is senseless! You shouldn't, better, you can't, support yourselves on foolish, wrong, naive "proofs" like this one.

 

I admit: there are some Samsung phones that confuse people, even me! Some months ago I was walking around a shopping and I saw at a glance a phone, which I though it was an iPhone 3GS. It was some Samsung crap. These sort of things say Samsung copied Apple, because I'm well aware of Apple's models; I have a 3GS myself, for God's sake! But, saying around a SGS II can look like a 1st-gen iPhone, is idiotic. Ask ignorants questions, that they will give ignorant answers. That's what happened here. Nothing else.

Tim Clinton 8 pts

 PedroCst I agree. I find this argument between Apple, and samsung to be mostly pointless, and in the end it only hurts us, the consumers.

BryanS29 5 pts

 Tim Clinton  PedroCst  I agree with you both, to confuse galaxy s 2 variant with the 3gs model, either your blind or they surveyed people that have never heard of  either company. You can confuse the 3gs with original galaxy 3 but nothing after that.