As we are waiting on the jury to make a decision on the Apple versus Samsung patent infringement case, Samsung has just opened a new “Samsung Experience store” in Sydney that, ironically, is very similar to the Apple store just a block away.
Located on George street in Sydney, The Sydney Morning Harold, reports that the new building features a glass entrance, employees in blue shirts, and minimistically designed tables that show off many of Samsung’s latest mobile devices, and computers.
The Korean tech giant claims that Apple had nothing to do with the design or placement of its new store, but as the author of the The Sydney Morning Harold said, “the location is uncannily Apple-esque.”
Tyler McGee, Samsung’s vice president of telecommunications in Australia, claims that Apple’s retail stores had no influence at all over the new Samsung location on George Street, and that the storefront design is “the layout we use around the world, and it’s about basically giving the consumers the opportunity to interact, learn and play with our devices.”
This is not the first time Samsung retail stores have come under fire. Last year a Samsung store in Italy featured Apple Store and Safari icons on a decorative app themed wall, but Samsung later stated that the app wall inside the store was not commissioned by Samsung.
In my opinion I don’t really blame Samsung for copying Apple, but the company definitely need to be more careful about the design of its retail stores (along with its products) if they want to stop coming under fire for copying Apple.