I’ve seen a good deal of Apple keynote promotional video parodies in my time, but this one is one of the funniest. Adam Sacks (adamthinks.com) wrote and directed the video above. The promo paints a picture of an iPhone that only takes images, essentially, it’s a camera. With the “logic” that most iPhone users are only interested in making people think they have a good life, why actually enable the device to make calls and texts? My favorite line: “These pictures look so good that nobody would ever imagine you lie awake at night wondering why you can’t feel happiness”.
Although it takes a swipe at the hip iPhone crowd, it’s more of a despairing look at how modern society communicates. Gone are the days of real communication. Instead, we upload, write statuses and only share parts of our lives that we want people to see publicly and admire us for. At least, that’s the commercial’s angle. Maybe I’m looking in to it too much.
What do you think? Are you upset that he’s poking fun at us iPhone lovers, or is it hilarious? Chime in below, or tweet me: @TiP_Cam.