Apple’s case against Samsung strengthened by memo

Ever since Apple’s first allegation against Samsung, the evidence has been mounting against the Korean tech firm. Cupertino’s position was strengthened further in the US and abroad when the Galaxy Tab 10.1 was banned in both America and Germany. As you may be aware, the legal tussle has made its way to a bona fide court case.

 

As the case goes on, Cupertino’s position is appearing much stronger. Yesterday the case against the icons within TouchWiz was brought to light. Personally, I do understand the “it’s a black rectangle” argument when it comes to the tablet’s design. What I don’t get is why Samsung would need to use the same designs for the music, contacts or phone app (among others). Even changing the design by simply choosing a different note, or nor having a CD graphic involved would have been so easy.

Today, a leaked memo was sounded out in court. It was one which Samsung didn’t want to have as part of the evidence, one which could ultimately spell the end of Sammy’s credibility. The memo, written by Samsung’s president of mobile electronics includes phrases like:

“I hear things like this: Let’s make something like the iPhone. When everybody (both consumers and the industry) talk about UX, they weigh it against the iPhone. The iPhone has become the standard. That’s how things are already.”

And:

Do you know how difficult the Omnia is to use? When you compare the 2007 version of the iPhone with our current Omnia, can you honestly say the Omnia is better? If you compare the UX with the iPhone, it’s a difference between Heaven and Earth.”

In essence: the iPhone’s got it right, let’s do something more like that. In relation to the iPad, an interesting product comparison was brought to court, comparing tablet products by Samsung before the iPad and products afterwards. (A similar one was also produced for the iPhone, which isn’t as convincing.)

Like I said earlier, I do understand the “black rectangle problem”. What I don’t get is that the bezels are almost the same thickness (in comparison to the device’s size) as the iPad’s, they have the same rounded corners, the same clutter free surface. When you compare that to what Samsung was thinking before the iPad launched, it doesn’t look good.

I’m guessing if it was only one or two things Samsung was deemed to have ripped off, the lawsuit wouldn’t exist. But, when you add in everything Apple is upset about and all the evidence, it doesn’t look good for the Korean electronics giants.

Gallery of evidence

 

Images and News via: LaptopMag, 9to5Mac

 

 

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  • disgusted with this suit

    And yet, if you also were to look at the court documents, Apple ripped off Samsung on quite a few things patented; other manufacturers have to pay a fee to Samsung to use those items.  Apple refused.  This is the dumbest case in history; I’m not an iPhone/iPad fan, but love my Mac.  I’m not an Android fan, but love my Android Tablet.  To me, they should be working on actually making products which fit a real need and stop with this crap…it’s like the head cheerleader who saw the science geek wearing the same outfit as her.

  • TungHo

    The only people who have a problem with this lawsuit are people who haven’t spent hours designing and innovating a product only to find a company rip it off shamelessly. Samsung is well known for bullying and buying its way out of trouble in Korea. They just ran into a company that stood up to them here in the U.S. I am cheering Apple on this one and refuse to buy Samsung products. My HTC phone and Kindle fire look different enough but Samsung could not design their products differently? We have to protect American companies and innovation.    

  • KVKdragon

    At first, I thought Apple was being overzealous with this lawsuit against Samsung. But after seeing these photos of how Samsung has ripped off Apple, I now see why Apple is so adamant to take down Samsung a notch 0_0

  • TheWalkingChris

    Oh… I thought these wars between Samsung and Apple we’re kind of a “No, you started it” kinda thing, but now I see why Apple are so pushy. Until the court rules anything official, I won’t say anything, but it DOES look like Samsung’s “got sum’ splainin’ to doo”.

  • http://blog.ringcentral.com/ business tips

    This is something that’s been happening in the tech industry since a long time ago, but it was only recently that Apple brought it to the limelight by filing cases in court. Honestly, I think everybody is copying everybody. Everyone likes to take a little bit of this or that from someone to enhance their product.