According to reports, Apple is negotiating with operators of cable television in the hope of turning one of its devices into a set-top-box. This potential partnership would enable Apple to provide customers with cable television through an Apple device, most probably Apple’s current TV box. It could however stretch to a future model, or maybe even the rumored Apple Television set (which everyone seems to have forgotten about).
This business approach would move Apple away from its current model of allowing customers to create their own content viewing experience, although its very likely that such an initiative would simply run alongside the current Apple TV experience.
The Wall Street Journal reported:
Two people briefed on the matter said the technology involved could ultimately be embedded in a television. Apple has worked on prototypes for televisions in the past, according to people briefed on the projects.
The report also states that Apple toyed with the idea of building a set-top-box, but it was dismissed by Steve Jobs.
These reports also corroborate with a patent that Apple was granted this week, documenting how Apple could provide cable TV through its own device.
Would the prospect of cable TV on some form of Apple device entice you to invest in such a product? Or are Apple trying to buy into a market that is already too well-established? Leave your thoughts below!
Via: 9to5 Mac