iOptimal, an enterprise mobile strategy and apps service company, showed off some things that iOS 6′s new Passbook feature can do. In this particular video iOptimal demonstrates proprietary software that can interact with a version of Passbook running on a simulator and locate coupons, gift cards, and loyalty programs at local merchants. Much of this information was already present by Apple at WWDC, but it is still nice to get a view of the future.
I for one am very excited about iOS 6, and passbook especially! Let me know what you are excited for in the next software update for iPhone, and how you feel about Passbook so far!