AT&T announced its Q2 2012 results in a press release, and it makes good reading for those Apple-oriented. It also shows how popular smartphones are becoming. Out of the 5.1 million smartphones sold by the US’ 2nd most popular carrier, 3.7 million were iPhones. That is a staggering 73% (or 72.55% for those needing more decimal places.) In lay terms: almost three quarters of all smartphones sold by AT&T were designed in California by Apple.
“Big Blue” has had yet another successful quarter, with the number of subscribers still rising, the carrier has just over 105 million users.
Strong Smartphone Sales Continue. AT&T sold 5.1 million smartphones in the second quarter. Smartphones represented 77 percent of postpaid device sales. At the end of the quarter, 61.9 percent, or 43.1 million, of AT&T’s postpaid subscribers had smartphones, up from 49.9 percent, or 34.1 million, a year earlier. AT&T’s ARPU for smartphones is twice that of non-smartphone subscribers, and about 88 percent of smartphone subscribers are on FamilyTalk® or business plans. Churn levels for these subscribers are significantly lower than for other postpaid subscribers. More than one-third of AT&T’s postpaid smartphone customers use a 4G-capable device.
Android, iPhone and Windows device sales were supported by AT&T’s 4G network. Only AT&T’s 4G network lets iPhone 4S download three-times faster than any other U.S. carrier’s network. In the quarter, the company activated 3.7 million iPhones, with 22 percent new to AT&T.
So, not only is the iPhone doing well, but, AT&T is doing a good job of keeping hold of its customers too. Considering how inconsistent its network was a couple of years back, it’s showing that there could be more good times ahead. Let’s hope this success results in a faster LTE rollout across America.