Apple is consistently looking for new markets to break into. As much as the company is about innovation, sales are just as important. China is a huge market for Apple and brings in one fifth of the companies total revenue. So it might help raise sales even more if there were more than 5 stores in the whole country.
According to iDownload Blog, each Apple store in China serves 216 million people. Thinking about this number is staggering. It’s shouldn’t come as a huge surprise that Tim Cook confessed that the company “severely underestimated China’s appetite for Apple products.” iDownload Blog had the following on its site:
“In China, each of Apple’s retail stores serves on average 216 million customers. Therein lies the catch to its expansion in the 1.33 billion people market – Apple needs way more stores in this huge country than it can possibly build, and it needs them yesterday. Apple currently operates just five stores in China, two in Beijing and three in Shanghai. To put that in perspective, the company has more retail stores in Pennsylvania (population: 12.7 million) than in all of China…Apple says China stores have become its highest trafficked and among the highest revenue stores.“