Apple’s green credentials took a hit a few days ago when the tech giant announced that they would be withdrawing from the EPEAT technology certification scheme. As a result, San Francisco announced that they would no longer be purchasing Apple’s products, with other organizations expected to follow.
In the meantime however, Apple have attracted the attention of some jumped up fanatical climatologists called Greenpeace (I’ve never heard of them either!), who have released a report praising Apple’s new drive to harness the power of our mighty sun to fuel its electricity hungry iCloud data centre. In fact, Greenpeace are actually re-scoring Apple as a company because of the move. Apple plans to make all three of its data centres coal free by next year in a bid to
take over the world reduce its carbon footprint.
The report notes that the changes are “not likely to occur overnight”. The report also challenges Apple, saying that if they want to get serious about going coal free, then they need to “use their buying leverage” to persuade utilities providers to endorse cleaner electricity options.
Until that happens though, it’s nice to see that Apple are doing their bit to stop humanity bleeding the earth of its natural resources and murdering polar bears.
How else could Apple go green? Leave your comments below!