Most digital magazines on the iPad have already moved to Apple’s Newsstand service; The Daily, New York Times, The New York Post and several other special interest magazines have developed fully featured applications that offer users subscriptions, integration, and a nice way to launch the app (through Newsstand). However, there’s been a few notable magazines that have not made the jump. Magazines like Time, Sports Illustrated, and Entertainment Weekly have not made the jump into the Newsstand icon.
What’s funny is that these magazine applications where some of the first apps on the iPad when it launched back in 2009. They liked managing their own subscription because they had a direct link to the reader. However, when Apple unveiled its subscription plans in 2010, Apple became a big middle-man that separated the reader and publisher. Apple also took 30% of all subscriptions. This made Time (the company) make subscriptions on the iPad cost significantly more than print subscriptions. Apple didn’t like that, and it finally looks like Time has stepped down. Here’s what their CEO, Laura Lang, told the NYT:
Our goal is to offer content where our consumers want to read it
This could mean a lot of things, but you can tell Lang things that there are a lot of readers of Time’s magazines on the iPad.
Time launched updates to all of their applications today and are compatible with iOS 4.0 and up (iOS 5 is required for Newsstand). Are you going to subscribe to Time’s magazines? Or are you taking Jake R’s stance with Newsstand? Let us know in the comments below, or by sending me a tweet.