For the past few years, Steve Jobs attended one public, full length interview. It was held with his good friend, Walt Mossberg, at the All Things Digital Conference. With Steve gone, Cook decided to fill in, and was the first speaker for the D10 conference.
Tim talked a lot about pretty much everything Apple does; from China manufacturing, to the Apple TV, and of course about the iPhone and iPad. He was grilled on content options on the Apple TV, especially by Walt. Kara Swisher, the other interviewer, asked constantly about pressing issues, like China, and whether or not Cook thought he was a visionary.
Cook answered most of the questions fairly well. One thing that was really noticeable was the use of the phrase “stay tuned.” He didn’t specify upcoming products, but when he said used this vague language – in true Apple form – it only ramped up excitement for whatever we’ll see at WWDC. Cook also released some little-known facts about the iPhone 4S, confirming that the ‘S’ stands for Siri.
Speaking of Siri, Apple’s digital assistant was the topic of conversation for a long time, and Cook truly believes that it can change everything. When asked about Siri’s future and the expansion of her abilities, Cook again responded with a tantalizing “stay tuned.” Many hope that this means Siri will finally be opened up to 3rd party apps like Facebook and Twitter.
It also looks like Facebook’s and Apple’s relationship is improving, with Cook telling us to “stay tuned” for Facebook integration with iOS. This of course would be similar to Apple’s current Twitter offering in iOS.
Cook also touched on the patent wars, saying that Apple only sues for patents that are being unfairly licensed to them (if at all). Standards patents are issued to everything that eventually turns into a standard, such as 3G communications. In order to use one of these patents, companies pay a small fee to license the patent and use it in its products. Cook says Apple gets sued for these, but does not sue other companies for using the standards patents they hold. Cook also stated that the only reason Apple does sue other companies is because they blatantly copy Apple innovations.
The video’s embedded above. Do you think we’ll be seeing some of these products at WWDC? Let us know in the comments below or by sending me a tweet.
Via: All Things D