I’ll admit it, when Apple refreshed its Apple TV line, I was skeptical. Don’t get me wrong, I love all things iOS, but the Roku did seem to have features that this set-top box wasn’t touching. Hopefully that will change in the upcoming months.

According to a report from BGR, Apple is looking to demo a entirely new operating system for it’s “iTV.” It is supposedly more feature complete then the current model and will be the same OS that the rumored Apple HDTV will run.

BGR reported the following on their site:

“We’ve heard Apple is actively trying to court manufacturers to use a new “control out” API in order for third-party manufacturers to make accessories that are compatible with the new Apple TV OS and the upcoming “iTV.” It’s said that by using the API, it will be possible to control any connected components all from the Apple remote (and the Apple remote iOS app as well, we’re assuming).”

The concept is extremely appealing, especially considering all the different infrared codes and awkward set-ups it requires to get devices to work together in partial harmony. Having the ability to use a single set-top box or “iTV” to control the various aspects of your home theater could appeal to a lot of people.

I hope all of this comes true. The iPhone reinvented the mobile phone industry and I think it’s more than time Apple reinvented the way we watch TV. Everyone knows that the company is capable of it.

What do you guys think? Would you buy an Apple produced HDTV? What would the features have to include to get you onboard? Let us know down below.

Via:BGR