Despite only entering the smartphone market last month, computing giant Intel are pushing for a bigger slice of the smartphone market. Intel are planning the release of a series of mobile chips to entice Apple into ditching current provider ARM.

CEO Paul Otellini made the announcement at the company’s annual investor day. The new chips will hopefully bring users longer battery life, increased performance and better efficiency. Now Intel’s Sandy Bridge chips are already used in the Mac range, but the iPhone and iPads utilise chips from rival ARM, whose chips are used in 95% of all smartphones. This latest offensive from Intel comes in a bid to try and get their technology inside Apple’s mobile devices.

Later this year Intel are planning to release a high-performance Atom Z2580 chip, with a dual core processor and LTE 4G capabilities. Next year there’ll be a low power Atom chip code named Merrifield, with a new processor design and graphics core that will deliver a more “immersive experience”. Naturally, they could have picked a cooler sounding code name, but the chips will pack a serious punch.

Otellini said:

“Our job is to ensure our silicon is so compelling, in terms of running the Mac better or being a better iPad device, that as they make those decisions they can’t ignore us… We’re increasingly bringing the best of Intel technology to mobile devices, phones and tablets,”

Would you be excited to see Intel chips in the next iPhone/iPad? Leave a comment below!

@TiP_Stephen