The past two days have been full of “leaked” Apple product information. From the next iPhone, to the next version of iOS 6, us techies have been given a lot to be excited about. And while some of the information on the web is bound to be incorrect, some of it is probably right as well.
Apple leaks in particular have an added sense of excitement simply because the company is so secretive. Every time we see a blurry picture taken by some shady source in the supply chain, it feels like we’ve successfully completed the heist ourselves. Recently, though, I’ve been getting the feeling that Apple may not mind these leaks as much as we might think.
The super-secretive nature of the company has always done wonders for pre-launch hype, but it’s nothing compared to the media storm surrounding a leaked Apple anything. Apple fans love to talk and speculate about Apple products, and the one tiny taste that a leak provides only makes them hungrier for the real thing.
What’s more, you have to think that a company with the resources and financial means of Apple could keep a bit of a better handle on the information it doesn’t want getting out. I’m not saying Tim Cook is sitting in his office orchestrating leaks, but I wouldn’t be surprised if Apple execs don’t keep quite as close a watch on some things as others, for the sake of building that unique, magical Apple hype.
What do you guys think? Does Apple detest leaks as much as it seems it does, or has the company grown aware of the benefits a well-placed leak can have?