Apple loves its customers. It also loves making money. It wasn’t until recently that regular people started noticing how profitable the famous iOS producing company was. With every new statistic that came out, the company’s renown for profit grew. The same thing has happened again.
According to a study done by Milward Brown, Apple remains the company to beat when it comes to value. The Steve Job’s empire has had a 19% increase giving it an overall brand value worth of $183 billion dollars. Pretty impressive for a company that started out of a garage.
What’s more interesting is looking at some of the companies that got beaten. IBM, Google, and Microsoft are among a few on the list that lost out to the exclusive fruit named company. In fact, combined, MS and Google are only just worth more than Cupertino.
The following post sums it up nicely:
“The company (Apple) reached $500 billion in market value and remained Number 1 in the 2012 BrandZ™ Top 100 Most Valuable Global Brands, with a brand value of $183 billion.”
Steve Jobs might not be at the helm anymore, but it’s going to take a lot to slow down this innovative goliath. Let’s hope, for the sake of technology everywhere, that it never slows down.
Are you guys surprised by this? Or was it to be expected? Let us know down below
Via: Milward Brown