This is perhaps the strangest story to ever grace Today’s iPhone.
Australian artists have commissioned a perfume for an art exhibition. The artistic group Greatest Hits contacted French perfume maker Air Aroma with the simple request. Make us a perfume that smells like the scent of an Apple product as you open it for the first time. Bewildered I’m sure, Air Aroma gathered fragrance samples of all the various materials involved in the packaging of a Macbook Pro, glue, plastic, rubber, paper, aluminium etc.
They then took a sealed model, opened it, and monitored each scent stage by stage, finding a corresponding fragrance to match. The result is a fragrance that according to the company’s blog will be recognisable by Apple fans. According to the head of Air Aroma, the fragrance is virtually identical to the real experience.
Sadly, it’s not available commercially, so, you’re going to have to keep buying Apple products if you want a whiff. If you could create a fragrance based on unpacking something, what would it be? Leave a comment below, and be sure to follow me on Twitter for all the latest Apple news, reviews and rumors.