According to a new report from AppleInsider, the late Steve Jobs wasn’t very pleased with Siri’s name. From the very beginning of Apple’s relationship with voice recognition software, Jobs wanted to change Siri’s name, which means “beautiful woman who leads you to victory” in Norwegian. In fact, the only reason we know the digital assistant as Siri today is because he couldn’t come up with anything he liked better.
Don’t get me wrong, though. Mr. Jobs’ reservations with the voice recognition program stopped at the name. He was so impressed by the original Siri application that he summoned Dag Kittlaus (one of the co-founders of the original Siri application) to his home. The two allegedly had a three-hour chat by the fireplace about the future, and it was clear that Apple’s head honcho was enthused about Siri’s prospects. Though, according to Kittlaus,
“(Apple is) patient — they don’t jump on anything until they feel they can go after something new, and he felt that we cracked it. So that was his attraction (to Siri).”
I have to say, this story doesn’t shock me. I’ve always thought that the Siri name stood about from the rest of Apple’s product titles. There’s no “i” at the beginning of the word, no plays on words, and it’s definitely obvious that it wasn’t thought up in Cupertino. Looking back at it now, Siri is a fine name, but I am a bit surprised that Steve Jobs didn’t think he could come up with anything better.
What do you guys think? If you had the choice, would you have kept Siri’s name, or thought of something more obviously “Apple”? Comment below or tweet me here.