Concerns over new iPad “4G” branding

There is growing concern that branding the new iPad as 4G-compatible is causing confusion amongst customers. Many European carriers have gone so far as to label Apple’s advertising as “misleading”.


The problem stems from the fact that internationally, all new iPad models are being described as “Wi-Fi + 4G” (except the Wi-Fi only versions obviously), when in fact the LTE technology in the device is only compatible on the bands used by AT&T and Verizon Wireless in the US.

Some international carriers, like Telstra and Optus in Australia are trying to minimize the 4G aspect of branding, with reports Optus might just eradicate them altogether, many European carriers may also be forced to take action.

Now, there are many LTE networks in Europe already, with many more to begin operation soon in places like the UK, but the LTE technology in the iPad is not licensed to use them, so even when 4G becomes widespread in Europe, iPad users still won’t be able to take advantage of them.

This might raise problems with the European Commission, that could force Apple to rethink its marketing if they wish to continue selling the device. The fact of the matter is that the new iPad is not compatible with LTE outside of the US, and won’t be without a completely new device, or some audacious tinkering.

Around 95% of you reading this are probably American, and if you’ve just picked up the new iPad, I can imagine you feel pretty good about yourself right now. However, if you are indeed affected by this, what are your thoughts? Would any of you second guess buying a new iPad if you couldn’t take advantage of 4G? Leave your thoughts in the comments, and be sure to head over to my Twitter @TiP_Stephen to leave your opinion!

Via: Slash Gear

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