As if you needed any extra proof that the US smartphone market really is a two-horse race, Nielsen released its latest analysis on the state of handset sales. According to the latest figures, collected from customers who’ve purchased in the last few months, 91% of all smartphone sales were either iOS or Android. The other platforms had to scrap it out over the last 9%. (5% went to RIM).
Overall, Android continues to lead the smartphone market in the U.S., with 48 percent of smartphone owners saying they owned an Android OS device. Nearly a third (32.1%) of smartphone users have an Apple iPhone, and Blackberry owners represented another 11.6 percent of the smartphone market.
As you’d expect, iOS has been incredibly popular thanks to the launch of Apple’s iPhone 4S towards the end of last year. A much higher than normal chunk of the market went to Apple with 43% of sales in the last quarter being one of the three models on offer. Overall, it’s looking healthier than ever for Cupertino. The iPhone has gained ground in the overall smartphone owners market, with 32% of US Smartphone users holding an Apple-branded handset.
I genuinely hope that Windows Phone and RIM can gain some traction over this next year to provide more competition to the two top dogs. At the moment, Google and Apple are running away with it and leaving two potentially great platforms fighting over the scraps that are left.
Do you think Windows can mount a serious challenge with Nokia handsets? Or is it too late for anyone else to gain a foothold? Comment below, or tweet: @TiP_Cam