Lately it feels like there’s one new survey after another being published claiming the iPad or iPhone has the highest amount of brand loyalty and/or customer satisfaction of anything else on the market. For example, a new study fromÂ Software Usability Research Laboratory explained thatÂ 83.65% of respondents were satisfied with the iPad, and 62 percent ranked Apple’s device as “excellent.”
But why does Apple boast such a higher customer opinion than other comparable tech giants? Personally, my loyalty to the company stems from two things – the Apple ecosystem and customer service.
The Apple ecosystem, which encompasses everything from iTunes, to MacBooks, to iPads and iPhones, is simply excellent. It’s one thing to put out a great device, but it’s just as important to make sure that a product integrates effortlessly into a customer’s life. That’s what Apple does. All the products stamped with the Apple logo, well, they just work.
I think we’ve all had that gadget that’s so cool and fun to use, but so inconvenient and incompatible with the rest of our lives that we end up ditching it in favor of something easier. Apple designs products from the beginning with the intention of having the device work for you, not the other way around. It’s the reason everyone from my six-year-old cousin to my grandmother can simply take an iPad out of the box and begin using it right away.
The second reason why Apple shines is customer service. Before I switched to Macs, I was a Dell user for years, so Â I know a thing or two about atrocious customer service. With Apple, whether your calling customer service on the phone or speaking to a “genius” in the store, the person your talking to always does everything he or she can to help you as quickly as possible. Let’s face it, no matter which gadget your using, problems will crop up. Good customer service is key to a good experience.
Are you loyal to Apple? Why or why not? Comment below or let me know on twitter!