Apple TV set to earn 32% marketshare for “Connected TV Players” in 2011

I’ve never really seen the Apple TV as a contender in the online video sphere. There’s very little advertisement for the product, it doesn’t run iOS and it’s even been described by Apple as a hobby.

That’s why I was so surprised to learn that this little hobby is expected to steal a whopping 32% of the “Connect TV Player” marketshare, as stated in a new report by Strategy Analytics. In fact, the report even predicts that Apple will sell approximately four million units of the iTunes-connected video player.

“Apple has emerged as the leading player in the rapidly growing connected TV player market… global sales of connected TV players—also known as video streaming or internet TV set-top-boxes—will more than double in 2011, compared to 2010. Strategy Analytics projects that the market will reach almost 12 million units globally this year, with Apple alone predicted to sell nearly four million devices.”

Another intriguing statistic is that Apple TV users rent 10% more movies and television shows than customers using comparable video streaming boxes. Though, with so many people basing their media libraries on Apple’s iTunes, it makes sense that they would be more inclined to rent from it as well.

This news comes right on the heels of rumors of an Apple-branded HDTV, which will reportedly be launched in 2012. If Apple can dominate the connected-TV market with the Apple TV box alone, there’s no telling how much damage the company can do once a full-blown iTunes-connected TV hits store shelves.

I don’t know about you, but I’d be pretty nervous if I were Apple’s TV competition right about now.


Via: 9to5 Mac

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  • Tony

    ATV does run run a version of iOS 5. It has iCloud support and much more.