It’s no secret that Apple is engaged in quite a few lawsuits at the moment. The company generally wins just about ever legal battle it engages in, which is why I think it’s good when it loses every once in a while. You know, it builds character…
And, Apple’s been doing quite a bit of character building in China lately. The Cupertino-based company lost a case to the Chinese arm of a Shenzhen-based company called Proview Technology. You see, Proview Technology owned the rights to the “iPad” name before the iOS tablet went on sale in China. Apple reached an agreement with the Taiwanese branch of the company, but the Chinese sector (which owns the trademark in China) wasn’t so willing to give “iPad” up.
Not surprisingly, Apple sued for rights to the name. Here’s the funny part - Shenzhen Intermediate People’s Court actually sided with Proview Technology, denying Apple’s claim to the name. The fight doesn’t end there, though, because now Proview Tech is looking to get the iPad banned in Shenzhen, Huizhou, and eventually all of China.
There’s no doubt that this isn’t over – Apple’s likely to appeal the decision and another judge might be a little more iNclined to help ‘em out (see what I did there?). But, really, what right do the guys at Apple have to create a product with a name owned by another company, then sue that company to basically steal (legally) the name that wasn’t theirs to use in the first place? If I woke up tomorrow and decided I wanted to make a new, revolutionary product called The Pretzel, could I sue every snack maker in the country for the rights to the pretzel name?
Share your thoughts in the comments section below or let me know on twitter. And keep your eyes peeled for The Pretzel, hitting stores Christmas 2033!