Don’t let those fancy Apple keynote videos with testimony from happy business men fool you… Steve Jobs hatedÂ working with businesses. Jobs disliked catering to enterprise customers so much, in fact, that at a 2005 conference he publicly mocked chief information officers, calling them “orifices.”
According to The New York Times,Â however, enterprise customers are finding Cook’s Apple a much more agreeable place to do business. It seems that even when Steve was around, Cook did most of the dirty work where business customers are concerned. And, although he shared Jobs’ view that the consumer was the top priority, he “frequently [spoke] with corporate customers and seemed to appreciate their needs.”
So it seems like credit is largely due to Tim Cook (and, of course, everyone’s favorite iDevices), for Apple’s recent enterprise success.
“Â The iPadÂ andÂ iPhoneÂ have given the Apple symbol a presence in workplaces…Â During recent earnings calls with analysts, Apple executives have boasted about the portion of Fortune 500 companies testing or deploying iPads and iPhones â€” 92 percent and 93 percent, respectively.”
One notable company adopting Apple products is the home improvement center Lowes, which deployed 42,000 iPhones to employees. The custom software on these iDevices will allow employees toÂ check inventory, access how-to videos and help customers estimate costs for painting, flooring and other projects, all without ever leaving the aisle.
Airlines are another big buyer.Â Capt. Joe Burns, a United pilot and managing director of technology and flight tests for the airline, cites a pilot’s capability to load an electronic page faster than he can access a printed manual as the reason the company has been giving every one of their 11,000 pilots an iPad.
What are your thoughts on this – can you see a time when you walk into your local convenience store and buy your pack of gum with an iPad instead of a cash register? Comment below or tweet me here!
Via: The New York Times