Recently a website called iPush polled 2,300 enterprise workers from 1,100 businesses around the world, and came up with some very interesting results. For the first time, it appears the iPhone has beaten the Blackberry as enterprise users’ top smartphone pick.
Just last year, RIM’s Blackberry represented 34.5 percent of enterprise marketshare, with the iPhone coming in second place with 32.1 percent. This year, though, the iPhone jumped to the number one most desired phone for 45 percent of enterprise customers, while interest in Blackberry dropped to just 32.2 percent.
Of course, this is huge news considering the enterprise market has historically been dominated by Blackberry – the Blackberry line started out as a business device and that market has always been RIM’s strong suit. But, in the words of iPush president, Evan Kaplan, “While increasing iPhone usage in the workplace was inevitable, this is the tipping point when the iPhone has overcome the BlackBerry on its traditional enterprise turf, and business smartphones are in the hands of nearly every knowledge worker.”
As you can see, Android also made a significant jump in the enterprise game, but is still far behind iOS and Blackberry. Every other platform (Symbian, Windows Mobile, etc…) dropped. I’d wager that, some time in the not-too-distant future, iOS and Android will be the two major players in the business market with Blackberry pulling in third place.
Some other things of note from the report include statistics for future purchases. 18% of respondents claimed they planned to pick up Apple’s iPhone as their next device, 11.2% favored Google’s Android platform, 3.6% are keen to snag a WinMo device, and only a measly 2.3% of customers said Blackberry would be their next purchase.
With 95% of business owners now reporting they have smartphones – up from 85% last year – and 91% claiming they have smartphones for business use, the enterprise market is only growing. And the fact that Blackberry’s target market is expanding while it’s marketshare is decreasing can only spell trouble for Canada-based RIM.
Perhaps the reason business users are leaning more towards consumerized devices for professional use is the fact that more and more people are using their “personal phones” as their “work phones.” In fact, 42% of the polled group combined the work and personal phones into one device, which is 8% higher than last year. As such, it only makes sense that people would want a more entertaining device that can still complete all their business needs. In other words, something like an iOS or Android device.
Is this the beginning of the end for RIM’s Blackberry, or will the company bounce back with it’s next round of devices? Comments and tweets are much appreciated!