Before WWDC this year there had been years of speculation about an iTunes cloud service. Most predicted a music and movie streaming service. Earlier this year Apple secured deals with all the major music labels, and film studios. This inevitably lead people to believe that a streaming service was certainly coming. However, following the iCloud announcement it seemed those expectations were a little misplaced.
If we’re to believe the latest information, we could still see a service launched by Apple allowing users to re-download and stream movies to their iDevices. This new service will apparently be called iTunes Replay and could be launched in the next few weeks. AppAdvice states:
“In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased music. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether theyâ€™re â€œiTunes Replay eligibleâ€, that is, available to be downloaded subsequent times.”
What’s potentially brilliant about this is that you don’t need to store gigabytes worth of media data on your hard/flash drives. I can’t wait for the day when I no longer need to keep anything on disk.