Before WWDC this year there had been years of speculation about an iTunes cloud service. Most predicted a music and movie streaming service. Earlier this year Apple secured deals with all the major music labels, and film studios. This inevitably lead people to believe that a streaming service was certainly coming. However, following the iCloud announcement it seemed those expectations were a little misplaced.
If we’re to believe the latest information, we could still see a service launched by Apple allowing users to re-download and stream movies to their iDevices. This new service will apparently be called iTunes Replay and could be launched in the next few weeks. AppAdvice states:
“In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased music. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether they’re “iTunes Replay eligible”, that is, available to be downloaded subsequent times.”
What’s potentially brilliant about this is that you don’t need to store gigabytes worth of media data on your hard/flash drives. I can’t wait for the day when I no longer need to keep anything on disk.