“Fanboy!” I can already hear you shouting, and that’s fine. Anyone who’s followed this site long enough will know that I’m most certainly not a fanboy. Who even really knows what that term means anyway? I like Apple stuff, yes, but I don’t think it’s the be-all and end-all.
Yesterday, the results of a survey were announced that showed iOS’s share in the mobile subscribers market of the US. The survey included all mobile devices, including tablets, phones and MP3 players. This meant iPod Touches, iPads and iPhones were all included. The results were quite enlightening.
It’s impossible to deny that Android is growing massively in popularity. Its market share in the smartphone world is ever increasing and is quite far ahead of iOS. But, if we look at everyone who has any device running either software we see a different story altogether. Comparing all mobile operating systems Apple is ahead, and has a market share 1.6 times larger than Android.
What’s impressive, looking at the table above, is that Apple release only one device in each of the three categories each year. In the MP3 market, the iPod Touch was the only one counted as having iOS installed, the touch screen iPod Nano was not. Sure, there have been 4 iPhones so far, 4 generations of iPod Touch and 2 different iPads. That still is no where near the amount of unique handsets or tablets running Android. This, in my opinion is why no matter what the figures say, iOS will always be regarded as more successful than Android. At least to me.
If you can have a 16.2% share America’s media device market with one OS on 10 unique devices, and your nearest competitor only has 10.2% with over 100 devices, then you’re doing something right. And doing it very well too.