Are you kidding me? In what has to be the longest delay from announcement to launch, the white iPhone is finally getting ready for its debut. Phil Schiller, senior veep of worldwide product marketing, answered a Twitter inquiry about this once-widely anticipated gadget with the following:
Now this leads sites like Engadget and RedmondPie to pose an interesting question, one that opens up a new world of possibility – Is Schiller talking about a snow-colored iPhone 4 or something different? A version of the iPhone 4 launching this spring, right before a new iPhone announcement, would be illogical. Who would buy a device that’s outdated almost upon sale?
There’s an outside chance that Cupertino could fudge the iPhone announcement timeline. Normally, the company is extremely committed to its historical launch dates (iPhone – June/July, iPod Touch – Aug/Sep, and recently iPad – March/April). But Apple has been doing things a little differently lately. The Verizon iPhone debut changed things up this year, and the major fail that has been the white iPhone’s market arrival is uncharacteristic of them. Elsewhere on the webs, at least one of the rumors out there puts an iPad 3 arrival squarely in the iPod Touch’s fall timeframe – which would be both crazy (less than a year before another iPad?) and very logical (in time for the holiday shopping season).
If Apple was interested in tweaking the product launch schedule, this would be a prime opportunity to do it, no?
So what are we looking at? Could the upcoming arrival of a white iPhone actually be an early launch for the iPhone 5? (An early arrival is actually another theory posited by the rumor mongers.) Could it be a limited time/limited edition launch for a select number of units? Or will Apple defy logic and release last year’s model right before the new version? Deposit your opinion below.