ï»¿In October, Nielsen published a report stating that Android sales overtook the iPhone’s for the first time. But a newÂ Nielsen survey reveals that, amongÂ people looking to upgrade to a smartphone,Â the iPhone is still overall the “most desired” device in the U.S. You can take that at face value if you want, but things get moreÂ interesting when you take a deeper look at the statistics â€” especially by demographics.
The iOS phone is apparently a big hit among women, while more men are falling under the spell of Android. According to this new survey,Â ï»¿30.9 percent ofÂ female respondents want an iPhone, while 22.8 percent long for an Android phone. The figures are flipped for the male participants, 32.6 percent of which desireÂ an Android smartphone, leaving 28.6 percent wanting the Apple handset. And for both genders,Â BlackBerry and Windows Mobile are in third and fourth place, respectively. (Windows Mobile? They must mean Windows Phone 7â€¦)
As far as age goes, the iPhone is most desired handset for the younger crowd and for the older set. But in the middle, for 35- to 54-year-olds, Android edges out the iPhone, with 27.4 percent vs. 26.3 percent.
Overall, current smartphone users looking to switch to a new one prefer the iPhoneÂ (35 percent) over Android (28 percent). As for the number 3 platform, there was a lot of buzz about BlackBerry overtaking iOS, thanks to a higher volume of mobile browser usage. But now it appears that the iPhone has squeaked by BlackBerry’s market share, with 27.9 percent over 27.4 percent.