iAd spots are now available to developers

Apple is now offering app developers a chance to hawk their wares via iAd, the company’s mobile advertising platform.

The new page on Apple’s developer site states:

iAd for Developers. A great way to promote your applications.

You can now purchase iAd advertising to promote your app to millions of users across the iAd Network. With iAd for Developers, users can download apps from the App Store without leaving the app they’re in. It’s easy to get started, contact us today and learn how you can drive more downloads of your app with iAd for Developers.

Apple’s iAd program launched at the beginning of this month with ad campaigns from major brands, like Nissan and Dove. Reportedly, clients ponied up as much as $1 million for placements in the program. Now the door appears to be opening for the little guys, letting independent developers promote their applications. Interesting. App developers get a 60% cut for letting ads in their apps; so if they also become the advertisers themselves, could this turn into an interesting profit cycle? Hmmm.

As for the end users, we’ll probably have to brace ourselves for a flood of new in-app ads hitting our screens. Great.

Tags: ,

Leave a comment