Latest News

Apple launches ‘Made for Apple Watch’ program for third-party bands

We’ve already seen a number of third-party straps and bands from big-name accessory makers and Kickstarter upstarts since the Apple Watch debuted. Until now, Apple had remained quiet on the subject but has just announced an official ‘Made for Apple Watch’ program to help brands design and develop bands for the device. The new program is similar in nature…

Here’s how to customize your Apple Watch strap

Apple Watch comes in a number of styles from day one — ranging from $349 to $17,000 — but, as is the case with all fashion purchases, you might still want to add a touch of your own style. With Apple Watch featuring a proprietary strap mechanism, many feared that customization options would be limited beyond Apple’s own band options. But a new video…

Video: Apple Watch vs Apple Watch Sport — Unboxing and Comparison

Despite being the same device on the inside, Apple Watch Sport and Apple Watch feature vastly different materials on the outside and that even stretches as far as the box it comes in. You’ve seen Apple Watch Sport get a full unboxing on camera and it’s only fair that the stainless steel model gets the same treatment. Our buddy Cam Bunton of sister site…

Beats features Marcus Mariota in “Ohana”

It looks like Beats has made an addition to their roster for the upcoming NFL season. Marcus Mariota, the former Oregon Duck and 2014 Heisman Trophy winning quarterback, was just selected as the second overall NFL draft pick this year by the Tennessee Titans. In addition to his athletic ability, Mariota is equally known for being a person of high…

Apple to open App Analytics beta for select developers

When Apple bought TestFlight and later announced the integration with iTunes Connect, they also spoke about the ability for developers to include analytics in their apps. Up until now, developers have been waiting to see how this might come about. Today, Apple has finally begun inviting developers to test out the platform. For developers, including…

Take a look inside Apple Watch’s ultra compact S1 chip

Apple Watch’s internals were exposed by iFixit in its initial teardown, giving us a good look at the device’s battery, Taptic Engine, Digital Crown, heart rate sensor and more but we only got a glimpse of its S1 chip. The S1 is the brains of the Apple Watch — a full computer on a chip — but it is protected by a layer of resin making identifying its…

Apple hires several producers from BBC Radio

In addition to courting BBC Radio 1 producer Zane Lowe, more news is pointing toward four additional hires from the station. According to Music Business Worldwide, one of the producers is highly involved with BBC Introducing, which is a show that features up-and-coming artists. Lowe’s BBC producer James Bursey is supposed to be moving to Los Angeles…

Taptic Engine troubles caused slow Apple Watch production

According to the Wall Street Journal, a manufacturing issue with one of Apple’s latest technologies has slowed production of the company’s latest product. The Taptic Engine, which is the producer of haptic feedback for Apple Watch, was initially produced by two different manufacturers. After running some tests, Apple found that the Taptic Engines from…